Mi mami me lo confirmó:

[1] Pew Research Center (2025)
Google users are less likely to click on links when an AI summary appears in the results.
https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/

[2] Google Developers
AI Overviews and your website.
https://developers.google.com/search/docs/appearance/ai-features?hl=es

[3] Microsoft
Reinventing search with a new AI-powered Microsoft Bing and Edge: Your copilot for the web.
https://blogs.microsoft.com/blog/2023/02/07/reinventing-search-with-a-new-ai-powered-microsoft-bing-and-edge-your-copilot-for-the-web/

[4] Aggarwal et al.
GEO: Generative Engine Optimization — Making Content Visible in the Age of AI Search.
https://ar5iv.labs.arxiv.org/html/2311.09735v3

[5] Google Developers
AI Optimization Guide.
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide?hl=es

[6] OpenAI Help Center
Publishers and Developers FAQ.
https://help.openai.com/en/articles/12627856-publishers-and-developers-faq